November is ‘No-Lice November’ here at Lice Clinics of America® – Emerald Coast, and clinic owner Lesley Prince wants to share their Lice Free 1-2-3 message this month. “We make dealing with head lice as simple as 1-2-3,” Lesley said. “1) Get checked; 2) If you have lice, you can be lice-free in an hour; and 3) If you don’t have lice, use prevention products to keep them away or join our Preventive Club for $10 per month.”
“We’re offering 1) $15 professional screening; 2) $10 credit if lice are found, and we treat you, and 3) 10% discounts on our prevention products, so if you are already lice-free, you can stay that way,” Lesley said.
Fall and winter are peak lice seasons, according to Johns Hopkins Medical Institutions, and Lesley knows this from experience. “Head lice spread more during the holidays because families are celebrating, kids are spending more time together, sleeping over more, and hugging more,” “I tell parents, ‘the holidays are stressful enough—you don’t want to deal with head lice on top of everything else.’”
The stress of dealing with head lice has grown considerably worse in recent years with the arrival of so-called ‘super lice’—lice that are immune to the pesticides used in the most popular lice treatment products. Research conducted in 2016 and published in the Journal of Medical Entomology found that 98 percent of lice in 42 states have developed a genetic resistance to pyrethroids, the class of pesticides used in traditional lice products. Pyrethroids have also been linked to health problems in children.
“We see families every day that have tried and failed to get rid of head lice with traditional products,” Lesley Prince said. “Many have spent weeks combing and nitpicking, and both parents and children are frustrated.”
Lice Clinics of America – Emerald Coast is the exclusive provider of head lice treatment using the pesticide-free, FDA-cleared AirAllé® medical device. Developed by researchers at the University of Utah, the AirAllé device uses carefully controlled, heated air to quickly dehydrate the bugs. It was shown in clinical trials to kill live lice and more than 99 percent of eggs (nits). Certified technicians deliver treatment, and the entire process takes about an hour and is guaranteed to be effective.
“We beat super lice, too, because we don’t use pesticides—the AirAllé device has treated more than 500,000 cases of head lice in more than 30 countries with a success rate better than 99 percent,” Lesley said. “If we do find head lice on you or your child, you can be lice-free one hour later, guaranteed.”
Lice Clinics of America – Emerald Coast also offers non-toxic preventative sprays, shampoos, and conditioners that act as a lice repellent. The active ingredient is not a pesticide, but a solution that smells perfectly fine to humans but is obnoxious to head lice, and head lice tend to steer clear of hair treated with our preventive products.